You may be wondering…

Imagine sending a team of expert salespeople into the field, but not telling them who the product is for, what the product is/does, what sets it apart from similar products, and how the product will improve people’s lives if they buy it?

These key pieces (= your brand positioning) need to be clear before you even think about what words you will use to describe and promote (= your messaging) … and long before you figure out which tools & actions will be most effective to connect your product or service with the people it can help (= your marketing strategy).

Brand Archeology unearths and polishes the rock-solid foundation upon which all of your marketing should be built.

Relational copywriting and marketing are deeply collaborative & creative…and the whole point is to resonate with humans! It’s helpful to have a few trusted advisors to bounce ideas off of, and to give us a sense of how those ideas might land with a broader audience. Not required, but definitely encouraged.

Payment is simple, quick, and easy—I accept credit cards, bank payments (ACH), and Apple Pay, and you can pay directly from a button on your invoice.

If paying by check is more your style, my address is listed on the invoice.

I always intend our work together to be fun and affirming! I think you and your business are awesome. I get on board and go deep. I’m in your corner. I get the job done, I do it well, and I get it done on time.

I also love to laugh, and I’m flexible when the creative process gets finger-paint-on-the-couch-cushions messy…which is usually 5 minutes after one of us says, “I think we’re almost done!” and just on the heels of a surprise plot twist that somehow leaves our finished product 100 times better than anything we could have planned ourselves.

Short answer: Yes. Of course.

Longer answer: My style is seriously relational, attentive, and invested. I’m collaborative. I care—and think—about your business as deeply as I do my own. I’m the kind of person who keeps a notebook by her bed because sometimes, around 4 am, the muses blink my eyes open and deliver a fully-formed tagline or marketing idea for one of my clients. (Fortunately for me, once I’ve recorded it—all of it—in my notebook, they mercifully let me return to sleep.) I go deep with my clients, and I structure my business to reflect that.

There are a lot of copywriters out there who will write copy for you—really good copy for you, even. There are far fewer who will write stellar copy and invest in a relationship with you, get on board with you and your brand, and help you unearth the treasures that make your messaging sing to the people you most want to work with. Far fewer who will help you discern what types of copy will serve you and your audience best, help you map out a marketing strategy, and stay by your side while you implement and refine your plan.

If you want me to write some quick copy for you, sure! Pitch me your idea. But keep in mind—this river runs deep, and there’s a lot more here for you if you’re willing to reach out and grab it.